Understanding | Activating | Communicating


Based on our assessment of your needs, and keeping your goals in mind, Tribe Marketing formulates a recommendation on how best to communicate with potential consumers.

Through a considered consultation process, a combination of brand activation and touch points are selected, placed in a timeline and managed completely by Tribe Marketing.


Brand activations are captivating forms of interaction and the present various methods of reaching consumers .
Our selection of activations include:

  • Eventing- (Sports, Beauty, Schools Trade Shows)
  • Roadshows for Afrika
  • Instore activations
  • Mall and shopping centre activations
  • Out of store activations (Taxi ranks, informal markets, pension days)
  • Sampling
  • Community Hall Events
  • Shop Floor Staff Training.

Touch Points

Tribe Marketing has identified and built a directory of touch points where your brand can be activated and promoted.
Locations and venues include:

  • Formal Retail/Wholesale
  • Taxi Ranks
  • Taverns
  • Hair Salons
  • Schools
  • Clinics
  • Stokvels
  • Churches
  • Community centres
  • Shisanyama
  • Community events
  • Informal trade (Tuck Shops, Siyagunda)
  • CSI Projects