Understanding | Activating | Communicating

Objectives

Tribe Marketing provides clients with key insights into the Emerging Markets and lends years of research and experience to educating clients on: consumers buying behaviours, how the local cultures influence purchase decisions, and how your brand can engage with them.

Statistics SA states that the SA population is now 54 Million with the two most densely populated provinces at 10.3 M in KZN and 12.3 M in Gauteng.

Brand activations are strategically situated in high foot traffic areas and orchestrated to produce unforgettable brand experiences. This allows a personal means to introduce your brand directly to your target consumers, with onsite capability to encourage purchase and ongoing support.

Engaging consumers at a grass roots level of consumer interaction holds opportunities to build long term brand solutions. Positioning your brand in the heart of a culture can create a familiarity between a potential consumers and your brand that instils the trust required to produce long term consumer commitment.